Brands

ALBA OPTICS

“WE DON’T MAKE YOU FASTER, JUST BETTER”

The story of this brand begins with the search for an original mould. The goal is to unearth a frame designed and produced in Italy in the 1980s and bring it back from obscurity using new technologies.

Producing in Italy is their priority. Proud of an inestimable heritage that the rest of the world envies, and aware of the deep bond between our country and the cycling and eyewear industries, Alba Optics selects production partners who share the goal of minimising environmental impact and who guarantee high standards of working conditions. Every product is the result of these values, which align and balance along the roads of creative sustainability.

Now more than ever, it is time to evaluate our way of being not only through performance and results, but by keeping in mind the quality of life, our own and that of those around us. The goal is not to come first, but to arrive where you want to be, in any condition.

MADE: Italy

MATERIALS: single-block frame in TR90, weighing 24g

LENS: ESSILOR VZUM™ lenses are made of ultra-lightweight and ultra-resistant polycarbonate and provide exceptional protection throughout their entire lifespan without tiring the eyes.

KUBORAUM

A "mask" that does not conceal.
In today's world, people want to stand out, to be recognisable, but above all to be noticed!
This brand will transform you, if you wish it to. It will allow you to shout in silence and make you even more unique.
Kuboraum is produced in Italy and defines its glasses as Masks; whoever wears one agrees to free their own identity. They have a powerful appearance and presence, but their purpose is not only to stand out, but to highlight the personality and characteristics of those who choose them.
A perfect blend of the character and extravagance typical of Berlin and the quality of the Italian craftspeople who produce them.

AHLEM

Class is not for sale!
…not always; Ahlem is one of those rare exceptions where this very quality (class) can be purchased.
A very well-balanced cocktail that offers you essential geometries, typical of the new world, combined with the pursuit of details that characterise the stylistic and architectural currents of the old continent.
The idea was born in a Parisian café, where designer Ahlem Manai-Platt showed some sketches from her notebook to a group of friends, sparking an unexpectedly enthusiastic response. This gave her the impetus to open her maison in Los Angeles in 2014.
The collection is produced in France, using genuine, environmentally respectful materials, in the belief that these produce the best and most durable products.

KALEOS

Imbued with the vibrant and artistic personality typical of Barcelona, Kaleos is always in search of beautiful form and perfect harmony.
One of the core values? Communicating to the world the importance of aesthetics and the power it exerts on people.
And with these characteristics, Kaleos brings contemporaneity to the world of eyewear.
A collection that gives you the opportunity to "play" with multiple styles, imagining yourself with ever-changing yet contemporary colours and geometries!
If you are someone who gets bored quickly, this is the brand for you!

CAROLINE ABRAM

Femme Fatale…?
No, I wouldn't say so. The woman who chooses a Caroline Abram is a Woman you can trust.
Romantic? Naturally, but also curious, witty, elegant… perhaps even a little Naïf!
This French brand is inspired by the essential and sensual lines of the 1960s; these bold frames express an exalted femininity characterised by romantic and pop colour combinations that accentuate the singular character of the woman who chooses to wear them.
When you buy a Caroline, you are not buying a pair of glasses; you are meeting a friend.

EYEPETIZER

“cin cin”, “santé”, “prosit”
The name leaves little to the imagination: this Italian brand was born at dusk to delight its clientele, just as a good aperitivo with colourful cocktails and extravagant glasses might do! Light-hearted and carefree. That is how you should approach this brand!
Just remember – don't drink them, WEAR them!

CUTLER AND GROSS

Do ya wanna get rocked? ""
If, like Def Leppard, you want to rock, CUTLER AND GROSS is the brand for you.
Founded by the gentlemen Graham Cutler and Tony Gross in 1969, this brand soon became an object of desire for artists, rock stars and royalty.
Crafted in Italy and Japan by skilled artisans who cultivate the art of making each frame individually, the Cutler and Gross methodology breaks the mould in many respects. Artisanal excellence, the finest raw materials and an apparently boundless enthusiasm for creating models that celebrate clarity of vision have allowed us to remain more relevant than ever.
Cutler and Gross does not merely create glasses: its designers are optical architects in pursuit of a product so intrinsically iconic as to require no external logo or branding.

OSCAR MAGNUSON

Minimal is strong!
All it takes is to wear them to immerse yourself in the philosophy of this brand; an object with two souls expressed, first and foremost, by a low-profile appearance that gains character the moment it is put on.
Based in Stockholm, Oscar Magnuson Spectacles was founded by its namesake in 2006.
Contemporary art, design, fashion and music are all elements that influence Oscar Magnuson's expression. "My design style is the continuously evolving result of the impressions that surround me and the many years of experience as a designer," he states.
The OM collection is distinguished by its expressive yet pure and balanced design, and its delicate monochromatic colour palette. All frames in ecological acetate are handcrafted by highly skilled artisans who oversee all stages of production at the company's Italian facility. The sunglasses are fitted with high-quality, high-precision optical glass lenses.

KAME MANNEN

If Hattori Hanzō made glasses…
KameManNen is considered the oldest eyewear brand in Japan, beginning in 1917 in the city of Fukui with a plating factory. After the Second World War, it transformed into a spectacle factory based in Sabae, giving birth to KameManNen. In 1981, KameManNen successfully used titanium, a material known for its strength and lightness, to produce glasses, introducing Sabae's high production quality to the world. The name KameManNen derives from a Japanese proverb: "A crane lives a thousand years, a tortoise ten thousand years" (Tsuru wa sennen, Kame wa mannen in Japanese. A proverb describing longevity), the wish of founder Kikujiro Kimura. We aspire to carry forward the concept of KameManNen, pursuing not only the beauty of design itself, but also the precise production of the highest quality eyewear.

LESCA LUNETIER

…and what if Le Corbusier hadn't had his glasses?
…don't worry, you would have had a roof over your head anyway!
But between the 1950s and 1960s, Lesca Lunetier witnessed a stylistic and creative revolution in design (furniture, fashion, architecture, etc.), as well as the emergence of new industrial techniques that made the mass production of glasses possible (the invention of cellulose acetate and the development of modern eyewear factories in France); which would allow them, from 1964 onwards, to create iconic collections and models that made eyewear history. Gifting us with true style icons.
This brand, to this day, favours a strong style drawing inspiration from a second "belle époque", where freedom of thought and expression continues, even today, to shape the world we live in.

RAEN

Made in the "Golden State"
Reflecting the sunny spirit of the place the designers call home, RAEN translates the warmth and energy of the West into an expression of vibrant optimism. Independent by nature and always looking to the future, they come from a place of big dreams and new beginnings, where the value of each individual adds depth and dimension to the collective culture.
Inspired by the timeless quality of enduring eyewear classics, the designers adopt a considered sobriety through an essential visual language. A language that places materials and craftsmanship, form and structure above all else. It is a focused design approach that explores refinement through simplicity, creating new modern classics with timeless appeal.

100%

How Much Effort
Do You Give
– 100%

You will only feel at home on the podium

Synonymous with motocross, the 100% brand has always been linked to many iconic moments that laid the foundations and history of modern motocross.

The roots of the 100% brand date back to the early 1980s, when the famous logo adorned the official racing equipment of the greatest names in motocross.

Today, as the brand's fame continues to grow in Motocross, on downhill tracks and BMX circuits, 100% inspires a new generation of riders and asks them to follow the original slogan:

How much effort do you give?

100%

THEO

A Theo frame is for every day. And there is no day when it is not worth wearing a Theo frame. Their bio reads "We bring happiness through colourfully designed glasses that dare to break the mould to express the individuality of the wearer." It could not better capture their identity. Today they count 1,400 points of sale in 50 countries.